Beania offers a casual coffee shop experience, blending an easy-going vibe with distinct character.
MOOD: Casual, friendly, warm
REQUESTS: Straight-foward design, not outdated, consistent presense. Requires a logo, menu, and stickers.
This project explores a coffee shop concept targeted toward the emerging demographic of coffee drinkers. According to the National Coffee Association’s Spring 2024 report, 67% of American adults consumed coffee within 24 hours of responding. The study also shows that popularity has nearly doubled among younger generations.
Beania embraces a contemporary, laid-back approach that reflects the growing appeal of coffee culture among young adults.
