about the project
MykoGlo takes natural ingredients and scientific research to create skincare that feels playful and charming, rather than sterile or clinical.
MOOD: Inviting, whimsical
Link to brand identity pdf
MykoGlo takes natural ingredients and scientific research to create skincare that feels playful and charming, rather than sterile or clinical.
MOOD: Inviting, whimsical
Link to brand identity pdf
BUYER MOTIVATIONS:
Consumers looking for products with functional, well-researched ingredients
Teens and adults wanting to establish a new routine with intriguing products
Consumers exploring deep hydration options
ADDRESSING PAIN POINTS:
MykoGlo keeps it simple by using an everday ingredient with clear benefits
MykoGlo's packaging emphasizes skin barrier support and the moisturizing effects
Many skincare lines feel sterile or clinical. MykoGlo’s bold colors create interest