MykoGlo

about the project

MykoGlo exists to provide deeply hydrating skincare that supports the skin barrier and calms redness. The brand harnesses the power of mushrooms, taking an ingredient often overlooked for its benefits and transforming it into something functional and accessible. MykoGlo bridges nature and science without leaning into a sterile or clinical feel. Instead, it delivers skincare that is playful, confident, and charming.

MOOD: Inviting, cute, whimsy while remaining smart

REQUESTS: Copywriting needs to be informative without being overly formal. Packaging needs to stand out and draw the eye's attention.

MOTIVATIONS:

Skincare Newcomers
Teens and young adults beginning to establish a routine.

Dry Skin Concerns
Consumers seeking effective hydration and barrier support.

Ingredient-Conscious Buyers
Consumers looking for products with functional, science-backed ingredients.

PAIN POINTS:

Overwhelmed by Skincare Choices
MykoGlo simplifies this by offering a focused lineup with intentional benefits.

Sensitive Skin Concerns
MykoGlo’s formulations target skin barrier support, addressing these concerns directly.

Desire for Engaging Products
Many skincare lines feel sterile, clinical, or intimidating. MykoGlo’s bold colors and whimsical theme create excitement.

the impact

The skincare space is full of lookalike brands, but MykoGlo takes a different approach. MykoGlo combines hydration science with a pop-art charm to create something genuinely exicting and effective. The result is a brand that looks striking on the shelf and delivers real barrier support.

According to The Gen Z Effect Report released by Revieve, younger consumers, particularly Gen Z, prioritize aesthetics, authenticity, and ingredient transparency. They gravitate toward products with attractive, sustainable, and story-driven packaging. This demographic desires products with a visual impact with clear functionality.